Natrol President’s blog: Welcome to Wellness
December 1, 2020
The latest news, company announcements, Natrol events and industry-position posts.

Natrol LLC Purchase by New Mountain Capital

Dear Valued Natrol Constituent,

We are excited and proud to announce that New Mountain Capital has acquired Natrol LLC.

New Mountain Capital logoThe acquisition represents an exciting opportunity for our Natrol team to partner with New Mountain Capital to take our company to the next level of success. The acquisition means we will continue to expand on our line of high quality products—several with USP certification—through industry-leading new product innovation, and by providing universal access to our products via our network of international retail and online partners.

Also, this year marks 40 years of success in the nutraceutical supplement business for cGMP-certified Natrol, the undisputed USA market leader in sleep aids with its #1 Melatonin brand^. Natrol Melatonin boasts an extensive product line available in many consumer-friendly forms including Fast Dissolve and Time Release tablets, gummies, and liquids for both adults and children. Natrol is also a market leader in the “Mood & Stress” category with the #1 USA brand of 5-HTP (Hydroxytryptophan drug-free stress relief)^, and its companion line of calming products including Relaxia™ with ashwagandha, as well as Kava Kava, DHEA and more.

Natrol Immue Support productsIn addition to the “Sleep Support” and “Mood & Stress” product lines, Natrol focuses on “Brain Health” with its innovative, clinically-proven Cognium® and other memory-health products; “Beauty & Healthy-Aging” with Biotin, Collagen, and more; and currently “Immune Support” that includes Natrol’s extensive line of powerful immune health products: Elderberry, Zinc, Quercetin, Pycnogenol, Prebiotics & Probiotics, Vitamins C & D, among others.

On the international front over the last three years, as a result of our high-quality product line and broad scale availability, the Natrol brand has become more relevant to our global consumers who have rewarded us with higher consumption and higher shares in many countries.

We will continue working with scientists and our Scientific Advisory Board to develop relevant new innovation in the marketplace, especially in Immune Health in order to help our consumers strengthen their immunity at this delicate time for everyone around the world.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies